# Himanshu Oberoi — Performance Marketing Lead · Founder, Digital Centaur

> Himanshu Oberoi is a Dubai-based Performance Marketing Lead at Capital.com and the founder of Digital Centaur, a growth-first eCommerce accelerator. Over a decade in fintech, trading, crypto and eCommerce he has managed $5M in monthly ad spend, generated $300M+ attributable revenue, and delivered 300–450% ROAS across 40+ countries.

Digital Centaur is his growth studio for apparel, grooming and lifestyle brands — turning Instagram-native labels into scalable, cross-border D2C businesses.

## Quick facts
- Name: Himanshu Oberoi (Himanshu Kumar Oberoi)
- Location: Dubai, United Arab Emirates
- Current role: Lead — Performance Marketing at Capital.com (2025 — Present)
- Company founded: Digital Centaur (Feb 2020)
- Domain: digitalcentaur.com
- Email: connect@digitalcentaur.com
- Phone / WhatsApp: +971 55 417 0582
- LinkedIn: https://www.linkedin.com/in/himanshukumaroberoi

## Headline metrics
- Monthly ad spend managed: ~$5M
- Attributable revenue driven: $300M+
- ROAS band held: 300–450%
- Countries scaled: 40+ across MENA, Africa, Asia, LATAM, CIS, Europe
- D2C customers acquired via Digital Centaur: 300K+
- CAC reduction achieved: 35%; ad disapprovals kept below 0.1%
- Team led: 7 performance marketers (Hantec Markets)
- Years in fintech / trading / eCommerce: 10+

## About / positioning
- [Home](https://digitalcentaur.com/): Primary portfolio and studio entrypoint
- [About / Manifesto](https://digitalcentaur.com/#about): Growth, Craft, Founder-mode philosophy
- [Experience](https://digitalcentaur.com/#experience): Full career timeline since 2018
- [Studio / Services](https://digitalcentaur.com/#services): Digital Centaur service catalog
- [Work](https://digitalcentaur.com/#work): Brand case studies
- [Contact](https://digitalcentaur.com/#contact): Contact form, LinkedIn, email, phone

## Services (Digital Centaur)
- Brand Incubation — Instagram-native to D2C
- Paid Media at Scale — Google, Meta, TikTok, DV360, Programmatic
- Cross-border Commerce — 4 continents distribution
- LTV & Cohort Frameworks — sustainable retention-first growth
- Creative Optimization — UGC, shoppable ads, A/B tested landing pages
- Data & Attribution — UTM, CAPI, server-side tracking, automated dashboards

## Selected work
- Global Leather Brand — leather accessories, 4-continent distribution
- Label by Pushp — Instagram-native apparel, launched to loyal audience
- Jashn India — ethnic apparel D2C
- Jewellery by Jashn — considered-purchase jewellery, cross-border
- Silai Machine — bespoke fashion D2C
- Roop to She — beauty & lifestyle, social-first

## Career timeline (2018 — Present)
1. Capital.com — Lead, Performance Marketing (2025 — Present, Dubai, UAE)
2. Hantec Markets — Manager, Paid Acquisition (Nov 2024 — 2025, Dubai, UAE)
3. Deriv — Specialist, Performance Marketing (Oct 2022 — Nov 2024, Dubai, UAE)
4. Plutus Centric — Consultant, Acquisition (Jun 2022 — Sep 2022, Dubai, UAE)
5. Total IT Global — Senior Specialist, Digital Marketing (Apr 2021 — Jun 2022, Delhi, India)
6. Institute of Management Studies — Manager, Digital Marketing (Dec 2020 — Mar 2021, Noida, India)
7. EntNetwrk — Manager, Digital Marketing (Sep 2019 — Nov 2020, Delhi, India)
8. Inventum GmbH — Associate, Digital Marketing (Aug 2018 — Jul 2019, Warsaw, Poland)

## Education & Credentials
- Doctor of Business Administration — Artificial Intelligence & Machine Learning, Walsh College (In Progress)
- Professional Certified Marketer (AMA-PCM), American Marketing Association (2025 — 2027)
- Chartered Marketer — ACIM, Chartered Institute of Marketing (2023 — 2025)
- Post Graduate Program — Data Science & Business Analytics, University of Texas at Austin, McCombs (2022 — 2025)
- MBA (PGDM) — Marketing, Institute of Management Technology, Ghaziabad (2018 — 2020)
- Bachelor of Arts — Tourism Management, University of Delhi (2015 — 2018)

## Toolkit
- Ad Platforms: Google Ads, Meta Ads, Microsoft (Bing), TikTok Ads, LinkedIn Ads, DV360, AdRoll, MetaQuotes, Programmatic
- Tracking & Attribution: CAPI, S2S, GA4, 50+ UTM taxonomies, multi-touch attribution, enhanced conversions
- Analytics & BI: Power BI, Looker Studio, SEMrush, cohort & LTV modelling, funnel forecasting
- Lifecycle · CRM · MMP: MoEngage, WhatsApp WAPI, SMS drips, Adjust, AppsFlyer, ASO

## Optional
- [LinkedIn Profile](https://www.linkedin.com/in/himanshukumaroberoi)
- [sitemap.xml](https://digitalcentaur.com/sitemap.xml)
- [llms-full.txt](https://digitalcentaur.com/llms-full.txt): Full expanded machine-readable profile