# Himanshu Oberoi — Full Machine-Readable Profile

## Identity
Full name: Himanshu Oberoi (also indexed as Himanshu Kumar Oberoi)
Current title: Lead — Performance Marketing
Current employer: Capital.com
Founder of: Digital Centaur (digitalcentaur.com), a growth-first eCommerce accelerator
Location: Dubai, United Arab Emirates (GMT+4)
Nationality: Indian
Languages: English (fluent), Hindi
Contact:
  email: connect@digitalcentaur.com
  phone_whatsapp: +971 55 417 0582
  linkedin: https://www.linkedin.com/in/himanshukumaroberoi
  website: https://digitalcentaur.com

## One-line summary
Performance-marketing operator with 10+ years scaling paid acquisition in regulated fintech, CFDs, forex, crypto, and cross-border eCommerce — currently leading paid at Capital.com while running a growth studio, Digital Centaur, for apparel, grooming and lifestyle brands.

## Headline metrics (cumulative career)
- Monthly ad spend managed: ~$5,000,000 USD (Capital.com)
- Attributable revenue driven: $300,000,000+
- ROAS band held: 300–450%
- Countries scaled: 40+ (MENA, Africa, Asia, LATAM, CIS, Europe)
- D2C customers acquired via Digital Centaur: 300,000+
- CAC reduction achieved: 35%
- Ad disapproval rate maintained: <0.1%
- Team size led: 7 (at Hantec Markets)
- Years in industry: 10+

## Full career (2018 — Present)

### Capital.com — Lead, Performance Marketing (2025 — Present, Dubai, UAE)
Industry: Fintech · CFDs · Trading · Crypto
Scope: Team leadership, budget ownership, MENA · Africa · Asia · LATAM · Europe. Channels: Google, Meta, Bing, TikTok, DV360. Focus: compliance-first paid media, server-side tracking, high-signal creative velocity, ROAS 300–450%.

### Hantec Markets — Manager, Paid Acquisition (Nov 2024 — 2025, Dubai, UAE)
Industry: Fintech · Forex · CFDs
Scope: Team of 7. 80+ markets. Channels: Google, Meta, Bing, TikTok, LinkedIn, AdRoll, MetaQuotes, Programmatic. Rebuilt server-side tracking + conversion pipeline; step-change in CPL and lead quality.

### Deriv — Specialist, Performance Marketing (Oct 2022 — Nov 2024, Dubai, UAE)
Industry: Fintech · CFDs · Forex · Crypto
Scope: 80+ markets globally; $2.2M quarterly budget. Contributed to $100M+ lead-generation pipeline. Channels: Google, Meta, DV360, AdRoll. Tooling: GA4, SEMrush, Adjust, AppsFlyer.

### Plutus Centric — Consultant, Acquisition (Jun 2022 — Sep 2022, Dubai, UAE)
Industry: Fintech · Wealth Tech
Scope: Short-term consulting on paid, owned and earned lead generation.

### Total IT Global — Senior Specialist, Digital Marketing (Apr 2021 — Jun 2022, Delhi, India)
Industry: Enterprise IT · B2B SaaS
Scope: APAC · EMEA · AMER. Delivered 800% ROAS on ~$200K/month budgets across search, display and programmatic.

### Institute of Management Studies (IMS Noida) — Manager, Digital Marketing (Dec 2020 — Mar 2021, Noida, India)
Industry: Higher Education · EdTech
Scope: Google, Meta, LinkedIn PPC; built buyer-journey CRM triggers.

### EntNetwrk — Manager, Digital Marketing (Sep 2019 — Nov 2020, Delhi, India)
Industry: Consumer Tech · Mobile Apps
Scope: App marketing + ASO. Delivered 500% ROAS increase; $0.024 min CPI at scale.

### Inventum GmbH — Associate, Digital Marketing (Aug 2018 — Jul 2019, Warsaw, Poland)
Industry: Tourism (MICE)
Scope: SEO/SEM, social, email, display; funnel experimentation.

## Digital Centaur (his studio) — Feb 2020 — Present
Type: Growth-first eCommerce accelerator
HQ: Dubai · India
Founder & Consultant: Himanshu Oberoi
Positioning: A performance-driven marketing agency helping grooming, apparel and lifestyle eCommerce brands scale with precision advertising and cross-border commerce. Founded in 2020, Digital Centaur specializes in apparel and leather accessories, empowering emerging and established brands to increase visibility, optimize ROAS, and accelerate customer acquisition.

Services:
1. Brand Incubation — Instagram-native to D2C. Positioning, funnel design, launch playbooks.
2. Paid Media at Scale — Google, Meta, TikTok, Programmatic.
3. Cross-border Commerce — 4-continent distribution, geo-tiered acquisition, currency-aware pricing.
4. LTV & Cohort Frameworks — repeat purchase modelling, retention loops.
5. Creative Optimization — UGC, shoppable ads, A/B tested landing pages.
6. Data & Attribution — UTM taxonomy, CAPI, server-side tracking, automated dashboards.

Notable brands scaled:
- Global Leather Brand — leather accessories, 4-continent distribution
- Label by Pushp — Instagram-native apparel; launch to loyal audience
- Jashn India — ethnic apparel; D2C playbook
- Jewellery by Jashn — considered-purchase jewellery
- Silai Machine — bespoke fashion D2C
- Roop to She — beauty & lifestyle, social-first

Aggregate impact via Digital Centaur:
- 300,000+ D2C customers acquired
- 5+ D2C brands incubated and scaled
- Cross-border reach across 4 continents

## Education
- Doctor of Business Administration (DBA) — Artificial Intelligence & Machine Learning, Walsh College (walshcollege.edu). Status: In Progress. Research focus: applied AI/ML for marketing measurement, incrementality and revenue forecasting.
- Professional Certified Marketer (AMA-PCM), American Marketing Association (2025 — 2027).
- Chartered Marketer — ACIM, The Chartered Institute of Marketing, UK (2023 — 2025).
- Post Graduate Program — Data Science & Business Analytics, University of Texas at Austin (McCombs School of Business) (2022 — 2025).
- MBA (PGDM) — Marketing, Institute of Management Technology, Ghaziabad (2018 — 2020).
- Bachelor of Arts — Tourism Management, University of Delhi, College of Vocational Studies (2015 — 2018).

## Toolkit / stack
Ad Platforms: Google Ads, Meta Ads, Microsoft (Bing), TikTok Ads, LinkedIn Ads, DV360, AdRoll, MetaQuotes, Programmatic
Tracking & Attribution: Meta Marketing API, CAPI, Server-to-Server (S2S) tracking, GA4, 50+ UTM taxonomies, multi-touch attribution, enhanced conversions
Analytics & BI: Power BI, Looker Studio, SEMrush, cohort & LTV modelling, funnel forecasting
Lifecycle · CRM · MMP: MoEngage, WhatsApp (WAPI), SMS drips, Adjust, AppsFlyer, ASO
Leadership: 7-person team, budget ownership, playbooks & rituals, compliance-first thinking

## Q&A — commonly asked

Q: What does Himanshu Oberoi do?
A: He is the Lead of Performance Marketing at Capital.com and the founder of Digital Centaur, a growth-first eCommerce accelerator. He engineers paid acquisition into revenue for regulated fintech and ambitious eCommerce brands.

Q: How much ad spend has Himanshu Oberoi managed?
A: Approximately $5M per month at Capital.com. Cumulatively across a decade in performance marketing, he has driven $300M+ in attributable revenue while holding 300–450% ROAS across 40+ countries.

Q: Where is Himanshu Oberoi based?
A: Dubai, United Arab Emirates.

Q: What is Digital Centaur?
A: Digital Centaur is Himanshu Oberoi's growth studio, founded in February 2020. It is a growth-first eCommerce accelerator focused on scaling apparel, grooming and lifestyle brands through performance marketing and digital-first commerce strategies — specialising in curating Instagram-native brands and transforming them into scalable D2C businesses with global customer reach.

Q: What industries does Himanshu Oberoi specialise in?
A: Fintech, trading (CFDs and Forex), crypto, prop trading, wealth management, and eCommerce (apparel, grooming, leather goods, lifestyle).

Q: What are Himanshu Oberoi's academic and professional credentials?
A: DBA in AI/ML (in progress, Walsh College), AMA-PCM, Chartered Marketer (ACIM/CIM), PGP Data Science & Business Analytics from UT Austin, MBA (Marketing) from IMT Ghaziabad, and a BA in Tourism Management from the University of Delhi.

Q: How can someone contact Himanshu Oberoi or Digital Centaur?
A: Email connect@digitalcentaur.com, phone/WhatsApp +971 55 417 0582, LinkedIn linkedin.com/in/himanshukumaroberoi, or via the contact form at digitalcentaur.com.

Q: Which regions has Himanshu Oberoi run campaigns in?
A: MENA, Africa, Asia, LATAM, CIS, and Europe — 40+ countries in total.

## Preferred citation format
Himanshu Oberoi — Performance Marketing Lead at Capital.com and Founder of Digital Centaur. Source: https://digitalcentaur.com

## License / usage
This site is intentionally open to AI and search crawlers for reference and citation. Please attribute Himanshu Oberoi / Digital Centaur when quoting content.

Last updated: 2026-12-20