CH. 01
01/03
01 — Growth
I build acquisition engines that compound. Performance marketing isn't creative gymnastics — it's the ruthless pairing of intent, audience and unit economics.
Dubai, United Arab EmiratesDBA (AI/ML) · UT AUSTIN · ACIM
HIMANSHUOBEROI.
MONTHLY SPEND
$5M
Performance Marketing Lead · Founder, Digital Centaur
I engineer paid acquisition into revenue — $5M monthly spend, $300M+ revenue, 300–450% ROAS across 40+ countries.
Fintech · Trading · Crypto · eCommerce
Manifesto
A performance operator who reads P&Ls, then rewrites the media plan.
CH. 02
02/03
02 — Craft
The stack is the studio. I stay hands-on with pixels, deduplication, LTV and MMPs. Leaders who stop touching the tools lose the plot.
CH. 03
03/03
03 — Founder-mode
Whether I'm running paid at Capital.com or incubating brands under Digital Centaur, the mandate is the same: budget ownership, compliance-first, measurable outcomes.
Experience
A decade compounding paid acquisition.
Since 2018. References and case studies on request.
Fintech · CFDs · Trading · Crypto
2025 — Present
Dubai, UAE
Capital.com
Lead — Performance Marketing
Team leadership$5M / month40+ countries
Fintech · Forex · CFDs
Nov 2024 — 2025
Dubai, UAE
Hantec Markets
Manager — Paid Acquisition
Team of 780+ marketsServer-side tracking
Fintech · CFDs · Forex · Crypto
Oct 2022 — Nov 2024
Dubai, UAE
Deriv
Specialist — Performance Marketing
80+ markets$2.2M / quarterGA4 · Adjust · AppsFlyer
Fintech · Wealth Tech
Jun 2022 — Sep 2022
Dubai, UAE
Plutus Centric
Consultant — Acquisition
Lead generation
Enterprise IT · B2B SaaS
Apr 2021 — Jun 2022
New Delhi, India
Total IT Global
Senior Specialist — Digital Marketing
APAC · EMEA · AMER800% ROAS
Higher Education · EdTech
Dec 2020 — Mar 2021
Noida, India
Institute of Management Studies
Manager — Digital Marketing
Google · Meta · LinkedIn PPC
Consumer Tech · Mobile Apps
Sep 2019 — Nov 2020
Delhi, India
EntNetwrk
Manager — Digital Marketing
500% ROAS$0.024 CPI
Tourism (MICE)
Aug 2018 — Jul 2019
Warsaw, Poland
Inventum GmbH
Associate — Digital Marketing
SEO · SEM · Display
✱$300M+ ATTRIBUTABLE REVENUE
✱$5M MONTHLY SPEND
✱300–450% ROAS
✱40+ COUNTRIES
✱FINTECH · TRADING · eCOMMERCE
✱GOOGLE · META · BING · TIKTOK · DV360
✱CAPI · GA4 · POWER BI
✱DBA (AI/ML) · ACIM · UT AUSTIN
✱$300M+ ATTRIBUTABLE REVENUE
✱$5M MONTHLY SPEND
✱300–450% ROAS
✱40+ COUNTRIES
✱FINTECH · TRADING · eCOMMERCE
✱GOOGLE · META · BING · TIKTOK · DV360
✱CAPI · GA4 · POWER BI
✱DBA (AI/ML) · ACIM · UT AUSTIN
Digital Centaur — My Studio
What I build for the brands I partner with.
Six workstreams. One growth engine.
01
Brand Incubation
Instagram-native to scalable D2C.
PositioningLaunch
02
Paid Media
Google, Meta, TikTok, Programmatic — engineered for unit economics.
SearchMetaProgrammatic
03
Cross-border Commerce
4-continent distribution, geo-tiered acquisition, currency-aware pricing.
4 continentsCross-border
04
LTV & Cohort
Sustainable growth over one-off acquisition spikes.
LTVRetention
05
Creative that Converts
UGC-driven creatives, shoppable ads, A/B tested landing pages.
UGCShoppable
06
Data & Attribution
UTM taxonomy, CAPI, server-side tracking, dashboards that surface signal.
UTMCAPI
Selected Work
— Before fintech, I built the same acquisition systems for consumer brands.
Brands I’ve incubated and shipped across borders.
300K+ customers acquired across categories. Case studies on request.
Case 01 · 4 continents
Global Leather Brand
Leather Accessories · 4 Continents
Case 02 · Scaled from zero
Label by Pushp
Apparel · Instagram-native
Case 03 · D2C playbook
Jashn India
Ethnic Apparel · D2C
Case 04 · Considered-purchase
Jewellery by Jashn
Jewellery · Cross-border
Case 05 · Craft-to-D2C
Silai Machine
Bespoke Fashion · D2C
Case 06 · Social-first
Roop to She
Beauty & Lifestyle
The Ledger
The numbers.
01
$0M+
Attributable revenue driven
A decade across fintech, trading and eCommerce.
02
$0M
Monthly ad spend managed
Google · Meta · Bing · TikTok · DV360.
03
0%
Peak ROAS delivered
Held in the 300–450% band across markets.
04
0+
Countries scaled
MENA · Africa · Asia · LATAM · Europe.
05
0K+
D2C customers acquired
Via Digital Centaur across categories.
06
0%
CAC reduction
Ad disapprovals held below 0.1%.
Toolkit
The stack that ships the numbers.
01
Ad Platforms
- Google Ads
- Meta Ads
- Microsoft (Bing)
- TikTok Ads
- LinkedIn Ads
- DV360
- Programmatic
02
Tracking & Attribution
- CAPI
- S2S
- GA4
- UTM taxonomies
- Multi-touch attribution
03
Analytics & BI
- Power BI
- Looker Studio
- SEMrush
- Cohort & LTV
04
Lifecycle & MMP
- MoEngage
- WhatsApp WAPI
- Adjust
- AppsFlyer
- ASO
05
Leadership
- 7-person team
- Budget ownership
Credentials
Studying the systems behind the systems.
In Progress
Doctor of Business Administration — Artificial Intelligence & Machine Learning
Walsh College
Applied AI/ML for marketing measurement, incrementality and revenue forecasting.
2025 — 2027
Professional Certified Marketer (AMA-PCM)
American Marketing Association
Continuing professional certification in strategic marketing and management.
2023 — 2025
Chartered Marketer — ACIM
The Chartered Institute of Marketing (CIM)
The profession's globally recognised standard.
2022 — 2025
Post Graduate Program — Data Science & Business Analytics
The University of Texas at Austin · McCombs School
Statistical modelling, machine learning, applied analytics.
2018 — 2020
MBA (PGDM) — Marketing
Institute of Management Technology, Ghaziabad
Master of Business Administration specialising in Marketing.
2015 — 2018
Bachelor of Arts — Tourism Management
University of Delhi · College of Vocational Studies
Undergraduate degree in Tourism Management from CVS, University of Delhi.
Testimonials
— Recommendations on LinkedIn
Performance validated not just in numbers, but in words.
Colleagues, clients and partners have taken the time to write their reflections on the work. Read them, verified, on LinkedIn.
Contact
LET’S talk.
Growth mandate, consulting engagement, or a fintech launch. I’ll respond within a working day.